in the news
Shoutout Colorado Magazine:
I come from generations of entrepreneurs so I have always been curious what it would look like for me to start something after watching both of my parents and their parents do so. For the last 14 years, I have worked in software full-time and fitness part-time and have always felt a bit misaligned in my work in software. I knew that I loved leading highly motivated, people and creating new products in the world, but I wondered if I could do so in an even more personal way. And from that curiosity, Ritual was born.
- alison, owner & founder of Ritual
Canvas RebelMagazine:
As an indoor cycling instructor, it’s been fascinating (and a little alarming) to witness how the practice has evolved over the last 10 years. It has gotten more and more popular to go as fast as possible out of the saddle and do crazy upper body movements during a class. The music has gotten louder, the instructors yelling more abrasive, shocking the nervous system and leaving riders drained.
Ritual was born to be a more intentional, inclusive, and grounded practice. We don’t use metrics or monitors in class. We want you to feel the rhythm of the music and use resistance, not choreography, to challenge yourself. We prioritize form and athletic performance to ground you in your body and safely ride at your best.
- alison, owner & founder of Ritual